PDF How to market the real you using Social Media

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Azure Collier. Print Email. Social media helps get the word out and generates brand awareness First and foremost — social media does, in fact, help get the word out about your business. Social media is cost-effective As more social networks add algorithms that filter what users see in their news feeds, your organic content may get lost in the shuffle. Social media reaches all ages and demographics Social media defies age barriers. Social media encourages two-way communication Social media gives you the power to learn more about your audience, their interests, and collect feedback.

Social media users are active One thing you have to know about social media users is that when they say they are on social media, they are really on social media. Social media lets you share A LOT about your business Social media sites are becoming the go-to place for consumers who want to learn more about a business.

Social media is perfect for customer service Providing stellar customer service is likely already a top priority for your small business. Social media can make a big difference for your email marketing strategy Social media platforms have completely changed the game when it comes to how small businesses think of email marketing.

Social media is everywhere Today, more than half of all Americans are smartphone users and more and more businesses are offering mobile-friendly experiences. These case studies can offer valuable insights you can apply to your own goals for each social network. You could also check out the winners of The Facebook Awards or The Shorty Awards for examples of brands that are at the top of their social media game. Who do you enjoy following on social media? What do they do that compels people to engage and share their content?

National Geographic, for example, is one of the best on Instagram, combining stunning visuals with compelling captions. Photo by ladzinski Sunset casts down rays of light onto the endless karst formations of the Getu Valley, China. This humid part of the country is primarily an agricultural area where rice, wheat, corn, and soy beans are grown, all pressed against a backdrop of pure beauty. The ecommerce brand uses Facebook to sell themselves by showcasing customer stories and case studies. They use their characters to solve problems and answer questions—often with a bit of humor.

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Notice that each of these accounts has a consistent voice, tone, and style. Consistency is key to helping your followers understand what to expect from your brand. It also helps keep your branding consistent even when you have multiple people working on your social team. Consumers can also offer social media inspiration. What are your target customers talking about online? What can you learn about their wants and needs?

1. Run Contests on Social Media to Attract Attention

If you have existing social channels, you could also ask your existing followers what they want from you. Just make sure that you follow through and deliver what they ask for. Your social media content calendar lists the dates and times at which you will publish types of content on each channel. It includes both your day-to-day posting and content for social media campaigns.

Your calendar ensures your posts are spaced out appropriately and published at the optimal times. For example, you might decide that:. Once you have your calendar set, use scheduling tools or bulk scheduling to prepare your messaging in advance rather than updating constantly throughout the day.

21 Social Media Marketing Tips From the Pros

This allows you to craft the language and format of your posts rather than writing them on the fly whenever you have time. In addition to the analytics within each social network see Step 2 , you can use UTM parameters to track social visitors as they move through your website, so you can see exactly which social posts drive the most traffic to your website. Once this data starts coming in, use it to re-evaluate your strategy regularly. You can also use this information to test different posts, campaigns, and strategies against one another.

Surveys can also be a great way to find out how well your strategy is working. Then make sure to deliver on what they tell you. In the social sphere, things change fast. This approach works in almost any social network and is particularly effective using a combination of Facebook Offers and Sponsored Updates. This is as important as the domain name you choose for your company. Want to keep ahead of your competitors?

Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World , brought to you by your friends at Social Media Examiner. Get in early for big discounts. Sale ends Tuesday, November 12th, Ideally your company handle will be consistent across all social media channels e. To that end, take a few minutes to set up minimal branding such as adding your company logo, website and bio information.

However, initially you may consider using a service such as KnowEm which allows you to easily search across social networks. KnowEm even has premium packages available where they will take care of complete signup of all profile info, thus making it even easier for you.

How to Promote Your Business on Social Media in 2019 - London Keynote 2018

The mission statement for CVS is to be the easiest pharmacy retailer for customers to use. In almost every one of my keynote presentations, I cover the content marketing mission statement. Marketing professionals from so many small and large businesses get so fixated on social media channels such as blogs, Facebook or Pinterest that they honestly have no clue of their underlying content strategy.

So, the why must come before the what. This seems obvious, but most marketers have no mission statement or core strategy behind the content they develop. Think of it this way: What if you were the leading trade magazine for your niche area? What if your goal was not to first sell products and services but to impact your readers with amazing information that would change their lives and behaviors?


6 Creative Ways to Promote Your Product on Social Media

Welcome to Inc. If you want your social media to work, first stop what you are doing and start thinking about what your content marketing mission statement will be. I was having lunch with a really sharp guy and the conversation turned to social media Twitter specifically. Think of it as a cocktail party.

Be the one who draws a crowd because you are interested in and attentive to others. Offer helpful resources and connections. Solve problems. This earns you the right to eventually talk just a little about yourself and what you are up to. And when you do, everyone will be listening. Sarah Robinson , a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack.

To be successful in leveraging social media for growing your business, I believe you have to create a systematic approach to building your network and your brand. Developing a system that is focused on high-impact social media marketing activities while spending the least amount of time possible allows you to be a consistent and efficient marketer. Consistency builds trust and efficiency lowers your marketing costs.